Automated Pricing for E-commerce

Pricing based on margin, markup and currency

Once the system has imported the supplier prices, it can calculate new prices automatically.

You can, for example, set rules for desired markup, margin levels, currencies and rounding. This lets you update many products at once without having to calculate manually, row by row.

The solution can handle:

• Purchase price
• Recommended retail price
• Markup
• Margin
• Currency conversion
• Price rounding
• Bulk changes
• Product groups and categories
• Exceptions for individual products

This makes pricing faster, more consistent and easier to control.tningen snabbare, mer konsekvent och lättare att kontrollera.

Bulk management for large product ranges

For e-commerce businesses with many products, being able to change one price at a time isn’t enough. That’s why we build pricing functions that work in bulk.

This can mean, for example, that you can change the desired markup for an entire product group, a supplier, a category or a selection of products. The system then recalculates the prices according to your rules.

This saves time and reduces the risk of errors, especially when large price lists are updated frequently.

See price changes the same day

One of the biggest benefits of automated pricing is that price changes become visible immediately.

If a supplier changes the purchase price or recommended retail price of a product, the system can show it the same day. You avoid discovering the price change much later, when the margin has already been affected.

This makes it easier to act quickly when:

• The purchase price goes up
• The purchase price goes down
• The recommended retail price changes
• Exchange rates affect the price
• The margin becomes too low
• A product gains better margin potential

From price update to purchasing insight

Automated pricing isn’t just about calculating new prices. When supplier data is collected and compared over time, the system can also provide valuable insights.

You can see which products are changing in price, how often prices move, and which products suddenly gain a better margin.

This can influence purchasing decisions. If a product that sells well gets a lower purchase price while the market still accepts the same retail price, it may be the right time to buy more into stock.

In this way, the system can help you spot opportunities that would otherwise be hard to notice in day-to-day operations.

Integration with PIM, ERP and e-commerce

We build the solution around the systems you already use. That could be a PIM system, an ERP system, an e-commerce platform or a combination.

We can integrate automated pricing with, for example:

• PIM systems
• ERP systems
• Starweb
• WooCommerce
• Shopify
• Magento
• Supplier price files
• Internal product databases
• External APIs

The solution is adapted to how your product flows, pricing rules and work processes actually look.

A dedicated portal for your pricing flows

In some projects, simply sending data between different systems isn’t enough. In those cases, we can build a dedicated portal where you log in, review price changes, adjust margins and manage product data in a way that fits your specific business.

For Voosestore, we built a dedicated portal with login, custom views and features for managing pricing in multiple currencies, bulk changes and supplier data linked directly to their e-commerce flow.

Thanks to AI-assisted development, we can build this type of custom system significantly faster than traditional software development. This means that even advanced internal tools can become possible at a more affordable project cost.

In Voosestore’s case, the insights from the system became so valuable that the customer had achieved a positive ROI and earned back the project cost before all features had even been delivered. By detecting price changes faster and identifying products with improved margin potential, the system created business value early in the project. Read more in our case study on automated pricing for Voosestore.

Particularly well suited for companies that

• Have many products or product variants
• Receive price files from multiple suppliers
• Manage purchase prices in multiple currencies
• Want to be able to price products in bulk
• Want to control prices based on margin or markup
• Want to detect price changes faster
• Want to reduce manual work with price updates
• Want better decision support for purchasing and stock

What you get

You get a system for automated pricing that helps you keep prices, margins and product data up to date without unnecessary manual work.

The solution can fetch price files automatically, import them into your system, recalculate prices according to your rules and show when important changes occur. If needed, we can also build a dedicated portal with login where you review price changes, adjust margins, manage bulk changes and get a better overview of your pricing flows.

The result is faster price updates, better control over margins and a greater ability to act on price changes before they affect profitability.

Automated pricing without losing control

Automation doesn’t mean the system should make every decision for you. The important thing is that you get better control.

You set the rules. The system does the calculations, shows the changes and helps you handle large volumes of data faster.

This lets you work more strategically with pricing, purchasing and margins instead of spending time on manual handling of price files.

Want to know how much time you spend on manual pricing today?

We’d be glad to review your pricing flows and show you concretely where you’re losing time, margin and control. Book a meeting with us and we’ll look at your supplier price files and systems together.